Today while shopping,my daughter's Cell phone was stolen/lost. Between my wife and daughter, this was 3rd phone stolen within a year. Ladies have this real problem. Men can keep his cell phone in Shirt/Trouser pocket or can use Cell phone pouch fixed to the belt. But for ladies ,its either carry it in the purse with all the difficulties of retreiving it when phone rings or carry it dangling from the neck- real Eyesore ! All the Fashion designers have not given thought to this problem and provide good solution.